Editorial photography is all about storytelling through images. Unlike commercial photography, which is focused on selling a product or service, editorial photography is used to support articles, magazine features, and online publications. The goal is to create visually compelling images that enhance the written content and give the audience a deeper understanding of the subject.
This type of photography spans multiple genres, from fashion editorials to investigative photojournalism. It requires a mix of artistic vision, technical expertise, and the ability to work within a publication’s creative direction while still bringing a unique perspective to the project.
What It Takes to Be an Editorial Photographer
Editorial photographers must be adaptable, creative, and skilled in various styles of photography. Success in this field depends on:
- Strong Storytelling Skills – Editorial images should do more than look good; they should add depth and emotion to the story they accompany.
- Technical Mastery – Lighting, composition, and post-processing need to be on point, especially when working with tight editorial deadlines.
- Industry Knowledge – Understanding how magazines, newspapers, and digital publications work helps photographers anticipate the kinds of images editors look for.
- Versatility – One day, an editorial photographer might be shooting portraits; the next, they could be covering a political event or fashion spread.
- Collaboration – Editorial photography is rarely a solo effort. Working with writers, stylists, and art directors is essential to producing cohesive work.
Key Considerations for Editorial Photography
1. Understand the Story First
Before picking up the camera, an editorial photographer must understand the theme, subject, and tone of the piece. The images should enhance the written content, not just exist alongside it.
2. Plan, But Stay Flexible
Many editorial shoots involve unpredictable elements—whether it’s an interview subject with limited time or an outdoor setting with shifting light. The best photographers plan thoroughly but adapt quickly when conditions change.
3. Composition & Lighting Matter
Editorial photography needs to be visually engaging. Well-thought-out composition and intentional lighting choices can transform an ordinary subject into a striking image.
4. Consistency in Visual Style
Publications often have a specific aesthetic. While an editorial photographer should bring their own creative approach, they also need to align with the publication’s overall look and feel.
5. Post-Processing Without Overdoing It
Unlike commercial photography, which may involve heavy retouching, editorial photography often leans toward authenticity. Editing should enhance the story, not distort reality.
Hiring an Editorial Photographer in South Africa
For publications, brands, or businesses looking for an editorial photographer, here’s what to consider:
- A Strong Portfolio – Their previous work should show depth, creativity, and the ability to tell a story through images.
- Experience with Editorial Shoots – Shooting for advertising and shooting for a magazine are two very different skill sets. Make sure they understand the editorial world.
- Ability to Work on Tight Deadlines – Editorial projects move fast, and a photographer who can’t deliver on time won’t be hired again.
- Strong Communication Skills – Editorial photography involves working with editors, journalists, and creative teams. A good photographer listens, interprets, and delivers accordingly.
- Adaptability & Problem-Solving – Whether it’s handling difficult lighting conditions or working with an uncooperative subject, an editorial photographer needs to think on their feet.
Larger Editorial Photography Productions
High-profile editorial shoots often require a full team, including:
- Photographer – Captures the images while keeping the publication’s vision in mind.
- Creative Director – Guides the overall visual concept and ensures consistency with the publication’s branding.
- Stylist – Handles wardrobe, props, and set design for fashion or lifestyle shoots.
- Lighting & Technical Assistants – Ensure proper setup, especially for studio or location shoots.
- Editors & Retouchers – Refine the final images while maintaining the integrity of the story.
Editorial photography is about adding depth and meaning to a story. The right photographer knows how to capture the essence of a subject while ensuring the visuals align with the editorial vision.